Whenever you see a successful business, someone once made a courageous decision.
The purpose of business is to create and keep a customer.
Business has only two functions — marketing and innovation. If marketing was done perfectly, selling would be unnecessary.
If you want something new, you have to stop doing something old.
There is nothing quite so useless, as doing with great efficiency, something that should not be done at all.
People in any organization are always attached to the obsolete - the things that should have worked but did not, the things that once were productive and no longer are.
Results are obtained by exploiting opportunities, not by solving problems.
People who don't take risks generally make about two big mistakes a year. People who do take risks generally make about two big mistakes a year.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
The best way to predict your future is to create it.
The philosophy of bringing all departments together with the objective of satisfying their customers’ needs was incorporated into the very heart of marketing in what has been termed “the marketing concept”.
Creation of a customer and not profit that is the basic purpose of business. It would be disastrous to somehow overlook profit as a business necessity. Profit is not the purpose of business and that the concept of profit maximization is not only meaningless but dangerous. You must ensure profitability, but not necessarily profit maximization. Profit supplies the business with energy by supporting its two basic functions: marketing and innovation.
You can’t get “there” until you know where “there” is.
Most effective way to manage change is to create it yourself.
The most important thing in communication is hearing what isn’t said.
Quality as a feature defined wholly by the customer, not supplier. It is foolish for the seller to spend money, time, and effort in developing quality as he sees it if the buyer does not have the same definition.
The goal of the organization must come first, and everything must be done to support this goal as long as it is done with integrity.
References:
Drucker on Marketing - by William A. Cohen
No comments:
Post a Comment